Warby Parker may have built its name in the digital world, but the eyewear specialists laid down more permanent roots earlier this year with a new flagship store in Soho. Designed to mimic a library, the space reflects the "literary life well-lived" with floor-to-ceiling shelves, rolling ladders and books from fourteen independent publishers like McSweeney's. It's a concept that reflects the brand's roots in reading and literature -- the name Warby Parker was derived from two early Kerouac chara...
Warby Parker may have built its name in the digital world, but the eyewear specialists laid down more permanent roots earlier this year with a new flagship store in Soho. Designed to mimic a library, the space reflects the "literary life well-lived" with floor-to-ceiling shelves, rolling ladders and books from fourteen independent publishers like McSweeney's. It's a concept that reflects the brand's roots in reading and literature -- the name Warby Parker was derived from two early Kerouac chara...
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